Last month saw the launch of a new campaign from Balance North East which aimed o rasie awareness of the links between alcohol and a variety of cancers, focusing particularly on mouth, throat and bowel cancer.
The campaign centres upon a new, emotive TV ad entitled 'Can't See It', which features a young girl learning about the body and realising the impact that alcohol might have on her parents' health.
For many of us, the idea that alcohol can cause cancer is hard to accept. After all, it's often seen as an everyday part of life. But regularly drinking alcohol, even one drink a day, can increase your risk of developing cancer and a range of other medical conditions.
Cutting down can reduce your risk and it's not as difficult as you might think.
A website www.reducemyrisk.tv linked to the campaign is packed with information giving you a variety of handy hints and tips to help you cut down on drinking.
Once you start cutting back, you'll start to notice the benefits such as feeling more productive at work, losing weight,, better sleeping patterns and saving money.
The more you cut down on alcohol, the more you could reduce your chances of developing cancer, as well lowering your risk of toher conditions such as strokes, high blood pressure, liver disease and pancreatitis.
To find out more visit www.reducemyrisk.tv
For more inforation about Balance visit www.balancenortheast.co.uk