A free Fanzone will open at Old Eldon Square during NE1 Newcastle Motor Show this weekend.
It is the first dedicated entertainment and play area to be created during the event, which is now in its third year and already one of the UK's largest, free, open-air city centre motor shows in the UK.
While-show stopping cars and motoring displays will be exhibited on the surrounding streets of Newcastle, Old Eldon Square will be dedicated to fun, free activities for all the family, thanks to intu Eldon Square and its sponsorship to the Fanzone.
A range of free activities for young and old alike will be positioned in the Fanzone, including the return of the ever popular Screen on the Green.
During the NE1 Newcastle Moor Show, there will be ope air screenings of popular motoring themed films for the kids as well as other motoring clips, and the opportunity to play motoring games on the giant screen. Among the films to be shown are Cars 2, Senna and Herbie Fully Loaded.
in addition to the open-air movies, this year a whole host of other fun activities have been added to create the Fanzone. For young motoring enthusiasts, there will be a driving pen with pedal cars for kids to have a go and take the cars for a test drive around a mini track.
Another new fun addition is a Batak Wall challenge. A fast paced game to test players' reactions. The aim of the game is to strike lights on a wall as quickly and as soon as theya re illuminated. Different settings for adults and children will ensure that it will be both fun and challenging for all ages with prizes for leader board winners.
Other activities will include a 6ft tall steady hand game with prizes for those who successfully complete the challenge in recprd time, and remote control car racing for four players at a time to pit themselves against each other.
Phil Steele, General Manager of intu Eldon Square said: "The Fanzone is going to be so much fun and we're delighted to be involved in this year's NE1 Newcastle Motor Show.
"intu Eldon Square is so close to the action that we were determined to get involved and to help make this year's event bigger and better and more fun for all the family."
Outside the Fanzone there will be other exciting hands-on activities for the public to enjoy including a Mercedes AMG Formula 1 driving simulator on Grainger Street.
The simulator will give people the chance to experience four minutes under the guidance of Lewis Hamilton as he races around the world-famous Silverstone F1 track in testing for this year's F1 season.
There will also be an amazing opportunity to experience latest in virtual reality technology and take a virtual tour of the exclusive Italian manufactured, Pagani Huayra Roadster, which was recently unveiled at the Geneva Motorshow.
Thanks to the team at leading North East Virtual Reality company, ZeroLight, the public will get a rare glimpse of Pagani's supercar which has a top speed of 210 MPH and a price tag to match.
With VR headsets at the ready, people will be able to take a virtual tour of the car, sit inside and marvel at the delights of the exclusive vehicle previously only ever seen at VIP events, the only thing missing will be that new car smell!
Ben Whitfield, Marketing Manager at NE1 Ltd said: "The creation of a dedicated Fanzone, reflects the growth of the rest of the NE1 Newcastle Motor show, which is covering more areas of the city than ever this year. We wanted to create a dedicated area for families a stone's throw away from hubbub of Grey street and the main exhibition area - somewhere to keep the kids entertained when they needed a break from looking at the exhibits.
"We know the Fanzone will offer a great balance between enjoying the spectacle and having the chance for some hands on fun for young and old alike."
Sponsors intu Eldon Square will be encouraging Intu restaurant businesses to get involved in the Fanzone celebrations with food sampling and give-aways over the course of the weekend.
NE1 newcastle Motor Show, which is a free event takes place on Saturday July 8 and Sunday July 9 from 10am to 4pm around they Grey's Monument.