A takeaway pizza led to a free holiday to Italy for mum Emma Black.
Lucky Emma, from Gateshead, unknowingly placed Just Eat's 300 millionth order after opting for a takeaway pizza from Santos, on Durham Road.
And for her efforts, she has been rewarded with a trip to the home country of a dish that's become a favourite in Britain.
Emma, mum to six-year-old daughter Emily-Jo, said: "I'm absolutely gobsmacked, I never win anything in my life.
"I use Just Eat a lot so to have placed its 300 millionth order is fantastic. I ordered takeaway pizza and now I have won a holiday to Italy, I'm over the moon."
To further celebrate the landmark, Just Eat is rewarding Santos with a cash donation to invest back into the business, as well as an advertising campaign.
Graham Corfield, UK managing director at Just Eat, siad: "We could not have reached our 300 millionth order without the support of our loyal customers and dedicated restaurant partners.
"From one restaurant in 2006 we have grown to 27,600 and in the process helped create a fantastic and competitive marketplace for independent restaurant."